Motorola 1999 Annual Report Download - page 4

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Motorola’s strategic focus on marketing means
connecting with customers – finding out what
people want and building it – and partnering with
other manufacturers.
As marketers as well as engineers, we sense
the pulse of cultures, and we anticipate where
these cultures are going. No one else has our
mix of disciplines – solutions on a chip, embedded
electronic systems, Internet, wireless, broadband – increasingly
integrated to share knowledge and leverage strength.
The DigitalDNATM brand embodies the excitement of our embedded
technologies – The Heart of SmartTM products. Embedded solutions
are designed for specific applications – for example, a chip for wire-
less phones that can interpret any telecom protocol, or an embedded
system that routes traffic across the Internet. We are partnering with
manufacturers to blend our platforms with their needs.
Motorola is bringing the Internet new life by bringing it to wireless.
We are developing a new Internet Protocol (IP)-based communica-
tions architecture to serve
as the foundation for our
3MOTOROLA, INC.
BUILDING THE LINK CONSUMER-DRIVEN TECHNOLOGY
Linking People’s Dreams With Technology’s Promise
BELOW THE SURFACE AND BEYOND is where
Motorola embedded solutions are opening
exciting new worlds in every aspect of life.
50
billion
The estimated number of smart
chips to be sold globally in the
next five years.