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Through these core initiatives, we will introduce prod-
ucts that best meet the needs of the markets and establish
a cost structure capable of withstanding exchange rate
uctuations, thereby increasing pro ts. In particular, in
scal 2013 we have begun selling in Japan new minicar
models (the eK Wagon and the eK Custom) planned and
developed by NMKV Co., Ltd., a joint venture with Nis-
san Motor, and plan to begin selling a “super-height”
(tall) wagon. Overseas, we plan to successively launch the
Outlander PHEV, equipped with a plug-in hybrid EV sys-
tem. Leveraging these models, we aim to expand our sales
volume in each of the world’s regions.
During the December 2012 post-delivery recall of a
minicar engine for an oil-leak defect, it became apparent
that our recall review process had problems. Accordingly,
in  scal 2013 we have begun making steady progress on
implementing a companywide quality reform promotion
activity, dubbed the “Customer First Program.” Through
this program, we will prioritize efforts to reinforce cus-
tomer care and safety and peace of mind. As part of this
program’s initiatives, we will consider compliance of
paramount importance. In our aim to be a company with
integrity that maintains the trust of its customers and
society as a whole, we will step up our social and environ-
mental efforts. Through ongoing reviews of our internal
control system, we will improve our governance. At the
same time, we will work to ensure compliance with laws
and regulations, bolster governance and promote proper,
effective business execution.
Mitsubishi Motors wishes to sincerely thank its share-
holders and all other stakeholders and ask for their ongo-
ing support and guidance in the year ahead.
September 2013
Takashi Nishioka
Chairman of the Board
Osamu Masuko
President
MITSUBISHI MOTORS CORPORATION
Annual Report 2013 3