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Net Sales
2013
(Forecast)
2012201120102009
(FY)
(Billions of yen)
189.8 195.2
157.7
210.0
175.4
-40
-30
-20
-10
0
Operating Income (Loss)
2013
(Forecast)
2012201120102009
(FY)
(Billions of yen)
-28.2 -27.9
-20.0
-4.0
-26.2
0
25
50
75
100
125
94 106 100
85
Sales Volume (Retail)
(Thousands of units)
(FY)
2013
(Target)
20122010 2011
Performance in  scal 2012
In the United States, sales of our locally produced Outlander Sport (RVR in Japan)
commenced in July 2012, and sales of this model outpaced our  scal 2011  gures
by 15%. However, sales declined for such U.S.-spec models as the Eclipse, Eclipse
Spyder and Endeavor, for which we discontinued production in  scal 2011. Con-
sequently, sales volume in North America was down 21,000 units year on year, or
20%, to 85,000 units.
Driven by the falling sales volume, net sales in North America dropped ¥37.5
billion, to ¥157.7 billion. Helped by the impact of exchange rates, the operating
loss improved ¥6.2 billion from the previous year’s level, to ¥20.0 billion.
Outlook for  scal 2013
Buoyed by the introduction of the Outlander and Mirage, we are working to
increase sales volume in the United States. Also, we plan to expand operations by
boosting exports of the locally produced Outlander Sport (RVR in Japan).
Bene ting from new-model introductions, we expect the sales volume in
North America to come to around 100,000 units in  scal 2013, up 15,000 units,
or 18%, compared with  scal 2012. We anticipate a ¥52.3 billion increase in net
sales, to ¥210.0 billion. Also, thanks to the positive reversal in exchange rates and
increase in sales volume, we expect the operating loss to improve ¥16.0 billion, to
¥4.0 billion.
Outlander
In addition to introducing the Outlander and Mirage, we plan to expand
our operations by boosting exports of the Outlander Sport.
Morikazu Chokki
Senior Executive Of cer, Head Of cer of the Headquarters, Overseas Operations Group Headquarters B
Outlander Sport
Overview of Operations by Region
North America
MITSUBISHI MOTORS CORPORATION
Annual Report 2013
18