Mitsubishi 2013 Annual Report Download - page 12

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X We will step up the pace of growth by leverag-
ing our operating base in emerging markets.
Looking at sales volume by region, Asia and Other Regions
account for approximately 60% of Mitsubishi Motors’ total.
In emerging markets, adding Russia increases this  gure to
approximately 70%. These numbers highlight one of our char-
acteristic strengths, namely our robust operating base in the
ASEAN region, including Thailand and Indonesia; North Asia,
including China; and rapidly expanding emerging markets such
as Russia and Brazil.
By reinforcing local production and raising our local pro-
curement ratio in emerging markets that are slated for major
growth going forward, we expect to lower costs as we increase
Feature 1: Initiatives in Emerging Markets
Mitsubishi Motors is introducing global models for emerging markets that are expected to experi-
ence growth. As a consequence, we expect to increase our sales volume signi cantly and augment
local production. We are reinforcing these efforts as part of our measures to achieve “Growth and
Leap Forward.”
sales. To achieve the next level of growth, we recognize that we
will need to put in place a production system that is relatively
impervious to exchange rate  uctuations. Accordingly, we plan
to concentrate our management resources on expanding our
production capacity and sales in emerging markets.
X We are working to increase our share in the
ASEAN region, which we consider a market of
foremost importance.
The market represented by the ASEAN region is expanding
rapidly. This growth is particularly noteworthy in the  ve major
ASEAN countries (Thailand, Indonesia, the Philippines, Malaysia
and Vietnam). According to the January 2013 edition of IHS
MITSUBISHI MOTORS CORPORATION
Annual Report 2013
10