Mitsubishi 2013 Annual Report Download - page 16

X Employing our advanced environmental tech-
nology to provide gasoline-fueled vehicles with
the highest levels of fuel economy available
In Europe and other areas, demand for eco-cars is rising, due to
increasingly stringent regulations on CO2 emissions. Against this
backdrop, in 2012 we began rolling out the Mirage, which is pro-
duced and was launched  rst in Thailand. Already introduced in
ASEAN countries, Japan, Europe and Australia, we plan to launch
the model in North America in autumn of 2013. To enhance fuel
economy, the Mirage employs a variety of weight-reduction ap-
proaches and is aerodynamic. Mounted with a newly developed
1.0-liter, three-cylinder MIVEC engine and having an idling stop
function, the Mirage achieves fuel ef ciency of 27.2 km/liter
(per the JC08 fuel-economy test cycle), making it the most fuel-
ef cient registered gasoline-powered car in Japan. The manual-
transmission European version of the new car ( ve-speed manual
transmission model) delivers CO2 emissions of only 92 g/km.
X Clean diesel engine that delivers both environ-
mental performance and operating economy
Mitsubishi Motors’ clean diesel engine debuted with the Pajero,
which launched in 2010. This introduction was followed by the
Our corporate tagline, “Drive@earth,” aims to convey the goal of symbiosis between people and the environ-
ment to realize a sustainable society, as well as the goal of building cars that deliver driving pleasure and are at
the same time environmentally responsible. To put these objectives practice, we are developing our own ad-
vanced technology, known as “@earth TECHNOLOGY.” In particular, Mitsubishi Motors is striving to become a
unique provider of eco-cars, contributing to the environment by providing four types of eco-cars: vehicles with
highly ef cient gasoline engines, vehicles with clean diesel engines, electric vehicles (EVs) and plug-in hybrid
EVs (PHEVs). By offering a diverse lineup, we aim to provide models that are optimally suited to market condi-
tions in all of the world’s regions.
Feature 2: Enhancing our Eco-Car Lineup
Outlander, launched in Europe in 2012, and the Delica D:5,
introduced in Japan in 2013.
Emissions of nitrous oxides and particulate matter—both
factors in atmospheric pollution—are substantially reduced on
the Delica D:5, which complies with Japan’s 2009 Post New
Long Term emissions regulations for environmental perfor-
mance. Achieving both environmental performance and robust
operating economy, the model has JC08 fuel-economy test cycle
fuel ef ciency of 13.6 km/liter and delivers maximum torque of
360 N-m (36.7 kg-m) at between 1,500 and 2,750 rpms.
X Steadily introducing new models as vanguard EVs
Mitsubishi Motors introduced the world’s  rst mass-produced EV,
the i-MiEV, to the market in 2009. Since that time, we have rolled
out the model in various parts of the world, including Japan,
Europe, North America and Asia. The second phase of this launch,
in 2011, was the introduction of the MINICAB-MiEV VAN, a mini-
car class commercial EV. The third wave came in 2013, with the
launch of the MINICAB-MiEV TRUCK in the minicar class. Deliver-
ing solid “zero-emission” environmental performance, smooth
and robust performance and operating economy, these models
are quiet, comfortable and economical in a way unique to EVs.
MINICAB-MiEV
VAN
Mirage
2.2-liter common-rail-type DI-D
clean diesel engine
Delica D:5
MITSUBISHI MOTORS CORPORATION
Annual Report 2013
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