Mitsubishi 2013 Annual Report Download - page 27

Main activities
1. Support for the Next Generation
 Hands-on Lesson Program
The Hands-on Lesson Program is based on the concept of
enabling children to enjoy learning by experiencing the “real
thing.” Mitsubishi Motors employees visit children at elemen-
tary schools to give hands-on lessons on environment-related
topics, centering on
test rides in the i-MiEV
electric vehicle, and car
design topics. In  scal
2012, we conducted
26 classes for 1,585
children, bringing the
cumulative number of
participants to 19,081.
 KidZania
Through its Pavilion’s Auto Factory and Car Design Studio
exhibits and other activities at KidZania Tokyo and KidZania Ko-
shien, held in Tokyo and Hyogo prefectures, Mitsubishi Motors
provided children with the chance to experience the intrinsic
attractiveness and fun of automobiles.
2. Traf c Safety
 Car School
Mitsubishi Motors has been running the Car School program
as part of its safe driving educational activities. Participants
overcome their anxieties and concerns and learn and enjoy driv-
ing together with instructors in the course of studying driving
techniques, automobiles, safety and other topics.
3. Environmental Preservation
 The Pajero Forest
Mitsubishi Motors named an approximately three-hectare area
of mountain forest in Hayakawa-cho, Yamanashi Prefecture as
“Pajero Forest,” and was working to preserve and cultivate the
forest. Unfortunately, however, the forest suffered crippling
damage due to Typhoon No. 4, which struck in June 2012,
rendering activity at this site impossible. We will take various
factors into account as we consider future activities.
4. Participation in Local Communities
 Factory Tours
Mitsubishi Motors has opened up its production lines and other
facilities to local residents, providing places for social study. In
 scal 2012, a total of around 45,000 people visited the Nagoya
Plant, the Mizushima Plant, the Powertrain Plant (Kyoto and
Shiga plants) and Pajero Manufacturing Co., Ltd.
5. Employee Participation Activities
 Mitsubishi Motors STEP Donation Program
Employees of the Mitsubishi Motors Group can choose to
donate a  xed amount to the fund from their monthly paycheck
and bonuses. The money raised is used to support corporate
citizenship activities on a continuous basis, including for recon-
struction following the Great East Japan Earthquake.
6. Ongoing Support for Tohoku Reconstruction
Mitsubishi Motors aims to encourage as many employees as
possible to visit the affected area, observe its current state and
interact with local residents to promote the region’s recovery.
Accordingly, we provide a full range of support to employees who
wish to spend a week on such volunteer activities, as we believe
such participation provides opportunities for personal growth.
As a good corporate citizen, Mitsubishi Motors aims to contribute to the devel-
opment of a sound and sustainable society.
Masao Omichi
Senior Executive Of cer, Chief Environmental Strategy Of cer,
Corporate General Manager of CSR Promotion Of ce and Assistant to President
Participating in a recycling quiz as part of
a hands-on lesson program
Responsibility to Society
MMC is tackling four key themes with respect to corporate citizenship activities: support for the next generation, traf c safety,
environmental preservation, and participation in local communities. These are being promoted as MMC’s “STEP” corporate citizenship
activities based on our corporate philosophy.
1. Support for the next generation Supporting the education of the next generation to create a prosperous future.
2. Traf c safety Contributing to traf c safety education and the promotion of safe driving to create a zero-
accident society.
3. Environmental preservation Contributing to preservation of our precious global environment.
4. Participation in local communities Contributing to the revitalization and development of regional communities.
MITSUBISHI MOTORS CORPORATION
Annual Report 2013 25