Mitsubishi 2013 Annual Report Download - page 22

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0
250
500
750
1,000
1,250
Net Sales
2013
(Forecast)
2012201120102009
(FY)
(Billions of yen)
785.4 780.2
927.2
1,080.0
632.5
0
30
60
90
120
150
42.5
89.5 98.7 99.0
122.0
Operating Income (Loss)
2013
(Forecast)
2012201120102009
(FY)
(Billions of yen)
0
150
300
450
600
750
511 525
709
587
Sales Volume (Retail)
(Thousands of units)
(FY)
2013
(Target)
20122010 2011
Performance in  scal 2012
Within North Asia, although Mitsubishi Motors’ sales volume is steadily recover-
ing in China, sales volume there was down 21,000 units year on year, or 33%,
to 42,000 units. In the ASEAN region, however, sales volume was up 43% from
the preceding year. Particularly favorable in Thailand were sales of the Triton and
Pajero Sport, which continued to drive sales increases. In addition, we introduced
the Mirage in March 2012, which led sales volume to outstrip the rise in overall
demand, growing 93%, to 142,000 units. Sales volume in Australia and New
Zealand was down 4%. In Central and South America, sales volume was up 2%
year on year. In Brazil, the largest market in this region, sales volume grew 61,000
units, or 9% year on year. Volume also rose 8% during the year in the Middle East
and Africa. Consequently, overall sales in Asia and other regions was up 62,000
units, or 12% year on year, to 587,000 units.
Net sales rose ¥147.0 billion year on year, to ¥927.2 billion. Operating income
expanded ¥23.3 billion, to ¥122.0 billion.
Outlook for  scal 2013
In addition to producing and selling our new-model Attrage sedan in Thailand,
we anticipate higher sales in Indonesia of the Mirage and the Outlander Sport,
for which local production is commencing. We also expect to increase sales in the
Philippines by introducing the Mirage, Triton, Pajero Sport and Mirage G4 (Attrage).
We expect the sales volume to re ect a deceleration in business activity, and
for overall demand in Thailand to fall in response to the Thai government’s cessa-
tion of subsidies. However, due to new introductions, we anticipate increases in
the ASEAN and other regions. Accordingly, in  scal 2013 we forecast an increase
of 122,000 units, or 21%, compared with  scal 2012 levels, to 709,000 units.
Thanks to higher sales volume, we forecast a year-on-year rise in net sales of
¥152.8 billion, to ¥1,080.0 billion. At the same time, because of worsening
exchange conditions vis-à-vis the Thai baht, increases in R&D expenditures and
other expenses as we invest toward future growth, we expect operating income to
fall ¥23.0 billion, to ¥99.0 billion.
We anticipate major increases in sales volume, centering on North Asia
and the ASEAN region.
Morikazu Chokki
Senior Executive Of cer, Head Of cer of
the Headquarters, Overseas Operations
Group Headquarters B
AttrageTriton
Asia and Other Regions
Overview of Operations by Region
Hiroshi Harunari
Executive Vice President (Representative Director), Head Of cer of the Headquarters,
Overseas Operations Group Headquarters A, In Charge of Overseas Operations
Group Headquarters B, In Charge of Global After Sales Group Headquarters
MITSUBISHI MOTORS CORPORATION
Annual Report 2013
20