Louis Vuitton 2009 Annual Report Download - page 6

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EXCELLENT POTENTIAL
The key drivers of our strategy will continue to be innovation and the
expansion of our presence worldwide. Louis Vuitton, in particular, will
launch some powerful products which will enrich its major lines such
as Monogram and Damier. It will also develop its product offering in
leather and open in some new countries. The situation at distributors
has now normalised and our Wines & Spirits and Watches & Jewelry
activities should benefit from a more favorable environment in 2010.
Hennessy Black’s early success in several American markets in 2009
suggests excellent perspectives for its full national launch this year and
Chinese economic growth will provide good growth opportunities for
cognac during the coming months. TAG Heuer will this year celebrate
its 150th anniversary; it will be an opportunity to celebrate its avant-garde
heritage with, in particular, a new edition of one of its iconic watches.
Parfums Christian Dior will continue to strengthen its star brands in
perfume and make-up while proceeding with the launch of a revolutionary
skincare product in its Capture Totale range…
Once this cyclical slowdown is behind us, I am convinced that the future
holds excellent potential, in historic markets as well as in emerging
markets, for brands which know how to continually inspire their contem-
poraries, regardless of where they are in the world, and are committed
to quality, beauty and authenticity. This is our ambition, upheld by the
Group’s employees, and each year this enables us to build and streng-
then the global leadership of LVMH.
4 February, 2010
Bernard Arnault
Chairman & Chief Executive Officer
“Art is the best way to highlight o
PASSIONATE ABOUT CREATIVITY