Louis Vuitton 2009 Annual Report Download - page 58

THE LVMH “ECOSYSTEM” OFFERS MULTIPLE CAREER
OPPORTUNITIES
LVMH is a Group where creation and know-how are key, where women
and men make the difference, and where people - our essential com-
petitive advantage - are more than ever at the heart of our Houses’
success. Consequently, our ability to attract, develop and retain talent
is a major advantage for our Human Resources department, which
works to stimulate and develop that talent and create the optimal
conditions for creativity, entrepreneurial spirit, and leadership.
Developing the “employer brand”
Against this background, LVMH decided in 2009 to promote its "em-
ployer brand" and thus construct a new framework for its Human Re-
sources communication.
The aim of this initiative is to reinforce awareness in all the regions
where the Group operates that its brands are unequalled in the luxury
goods world and their diversity makes LVMH a truly unique profes-
sional environment. LVMH offers unrivaled career opportunities within
a rich Group of over 60 prestigious Houses.
This commitment to providing the resources to strengthen LVMH’s
reputation as an employer of choice is already widely recognized in
France. Thus, in 2009, LVMH was once again named as the preferred
employer by students from the top French business schools in the in-
fluential Universum and Trendence surveys.
In line with each House’s character, the Group has decided to com-
municate its values and to express its employer characteristics as
"The Future of Tradition", reflecting the art of living, incorporating
both heritage and innovation. LVMH thus invites people who identify
with this mission and want to join it and become genuine contributors
to the history of its Houses.
Our recruitment policy is to continuously strengthen and diversify
the pool of talent by enhancing our teams with people who are prag-
matic, creative, multicultural and entrepreneurial, and by developing
a keen understanding of luxury products.
Strengthening partnerships with targeted training
LVMH has forged strong links to make the Group better known world-
wide in its businesses and markets. In 2009, it organized over 100
events in partnership with schools and universities in various trades,
regions and levels of qualification.
In addition, the Group works very closely with the various players in
the creative world, notably the French Institute of Fashion in Paris,
Central Saint Martins College of Arts and Design in London, Parsons
School for Design in New York and the Hong Kong Polytechnic Uni-
versity School of Design, both for training its staff and recruiting
students.
To recruit new graduates in all countries, the Group is also a special
partner in the CEMS network (an association of world-class business
and management schools and large international companies) partici-
pating in many initiatives for students, from the best universities in
over 20 countries around the world.
The LVMH Chair at ESSEC, a marketing chair in luxury goods, the
aim of which is to communicate and develop the know-how specific
Asia-Pacific
Over 30 presentations and discussion meetings were organized
in 2009 as part of “LVMH Days” on MBA campuses
in the Asia-Pacific region, China, Hong Kong and Singapore:
Tsinghua University, National University of Singapore, INSEAD,
Beijing International MBA (BiMBA), Hong Kong University….
The search for talent for the Asian markets is also extending
to the US and Europe. In 2009 Maison Louis Vuitton teamed
up with a European organization to help identify candidates with
European MBAs who speak Mandarin.
Against the background of a global crisis of unusually large dimen-
sions, LVMH continues to invest in the talents of men and women.
The average workforce over the year was up slightly by 0.7% over
the previous year.
Today, LVMH employs 77,302 men and women around the world in
the Group's various businesses: Wines and Spirits, Fashion and
Leather Goods, Perfumes and Cosmetics, Watches and Jewelry,
and Selective Retailing.
Through its policy of selling products with the "made in France" label,
LVMH keeps industrial jobs in France. The distribution of the workforce
by geographic region is stable and balanced. As a result, 75% of our
employees are employed abroad, primarily in the retail networks of
Europe, Asia-Pacific, and North and South America.
8% Wines & Spirits 6,032
30% Fashion & Leather Goods 23,012
22% Perfumes & Cosmetics 17,374
3% Watches & Jewelry 2,091
35% Selective Retailing 27,389
2% Other activities 1,404
Total 77,302
*Total workforce (regular and temporary personnel) as at December, 31, 2009
25% France 19,310
22% Rest of Europe 16,793
21% United States 16,567
6% Japan 4,798
21% Rest of Asia 15,996
5% Other markets 3,838
Total 77,302
Attracting talent and protecting jobs
Workforce * by business group Workforce * by geographic region
PASSIONATE ABOUT CREATIVITY
SUSTAINABLE DEVELOPMENT - HUMAN RESOURCES