Louis Vuitton 2009 Annual Report Download - page 50

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Attract, surprise and retain:
our selective retailing
brands have all built a strong
identity and in-depth exper-
tise in their competitive uni-
verse. With an unequaled
luxury brand offer, coupled
with proven service exper-
tise, the DFS Gallerias aim to
be magnets for international
travelers. Sephora, the only
global player in selective
beauty products, is distin-
guished from its competi-
tors by its unique way of ma-
king a shopping moment one
of freedom and discovery. Le
Bon Marché continues to es-
tablish its identity as a place
where culture and authentic
values meld with the plea-
sure of buying. In a difficult
economic environment, ser-
ving customers who natu-
rally became more deman-
ding and selective, these
models and concepts confir-
med their power and, be-
cause even greater attention
was paid to the value of the
product offer, continued to
gain market share.
Focused attention on the
value of the product offer
INVESTMENTS
EUR million
REVENUE
EUR million
NUMBER OF STORES
183
236
228
2007
2008
2009
4 ,533
4,164
4,376
2007
2008
2009
PROFIT FROM RECURRING
OPERATIONS
EUR million
388
426
388
2007
2008
2009
1,075
909
1,053
2007
2008
2009*
REVENUE BY GEOGRAPHIC
REGION OF DELIVERY
en % REST OF EUROPE 10%
UNITED STATES 37%
JAPAN 2%
FRANCE 24%
OTHER MARKETS 7%
REST OF ASIA 20%
* Change of method for counting DFS
stores in 2009
PASSIONATE ABOUT CREATIVITY
SELECTIVE RETAILING