Louis Vuitton 2009 Annual Report Download - page 43

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The reactivity of our companies, a well-mana-
ged sales offensive, precisely targeted invest-
ments, and strong creativity deployed to serve
the iconic lines and products are all initiatives
that consolidated market share for the Group’s
watch and jewelry brands in a sector that was
severely disrupted by the global economic envi-
ronment.
Rigorous
management,
creativity, gains
in market share
Highlights of 2009
TAG Heuer celebrated the 40th anniversary of its legendary Monaco
chronograph. The anniversary was marked by a series of innovations,
particularly a first edition of the revolutionary Monaco V4, which made
big news as a “concept watch” in 2004. /// Hublot launched operations
at its new Manufacturing plant in Nyon and began to develop its own
movements. TAG Heuer continued its industrial investments which
were also intended to increase its production of movements. /// Zenith
capitalized on the 40th anniversary of its El Primero chronograph move-
ment, a symbol of watchmaking precision, and began relaunching its
traditional models. /// Along with the development of its Christal line,
Dior Watches launched the Mini D, a jewelry version of the D de Dior.
/// Chaumet introduced the new Lune de miel jewelry collection and
expanded its line of Dandy watches. De Beers designed the Lotus
collection, while Fred built on the success of its Force 10 line. /// While
focusing on improving the productivity of the existing stores, the
Watches and Jewelry group expanded its presence very selectively in
key markets with high potential. /// TAG Heuer and its new ambassador
Leonardo DiCaprio launched their collaboration and supported two
major environmental associations.
.
THE MONACO V4 IS THE WORLD’S
FIRST WATCH FITTED WITH BELTS,
A LINEAR MASS AND BALL BEARINGS.
A REVOLUTION IN THE WORLD
OF WATCHMAKING!
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