Louis Vuitton 2009 Annual Report Download - page 35

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Parfums Christian Dior once again demonstrated the exceptional vitality of its emblematic product lines, such as
J’adore
,
Miss Dior
or
Eau Sauvage
, which represent sound values and its real strategic core. Working to illustrate more
strongly than ever the high level of excellence and creativity represented in every item that carries its name,
the brand recorded a series of major successes thanks to the innovations deployed in all segments—
perfumes, make-up and skincare. /Guerlain introduced
Idylle
, a new fragrance for women, and
opened its twelfth boutique in the Marais district in Paris. /Parfums Givenchy launched
Ange ou
Démon Le Secret
, represented by Uma Thurman. /Parfums Kenzo continued to develop the
high quality of its principal product lines, the launch of
FlowerbyKenzo Essentielle
being
one of the highlights of the year. /Make Up For Ever continued its strong growth. The
brand celebrated its 25th birthday with a series of events and the launch of new, li-
mited edition products, and opened a make-up school for the general public in
the Sephora store on the Champs-Elysées. /In order to reduce the use of incine-
ration, the Perfumes and Cosmetics companies established a recycling center
on a joint platform. This initiative, a first in the luxury sector, is one of a series
of environmental and social commitments made by the Group when it signed
the “
Eco-Responsible Cosmetic Valley
” Charter in October 2009.
HIGHLIGHTS OF 2009
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