Louis Vuitton 2009 Annual Report Download - page 23

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Grande Cuvée was also part of the Krug Treasure Box, an exclusive
offer at the end of the year. At the same time, the company wrote
the second chapter in the saga of Clos d’Ambonnay (a cuvée created
in 2008) with the revelation of the 1996 vintage, a new masterpiece
available in January 2010.
Estates & Wines, the entity that holds the sparkling and still wines
of Moët Hennessy, generally performed well in the economic crisis.
The Chandon sparkling wines consolidated their leadership position
in the super premium category in their domestic markets. They
simultaneously pursued their strategy of international expansion.
Chandon California’s restaurant earned one star from the 2010 Mi-
chelin Guide.
The still wines from Cloudy Bay (New Zealand) and Terrazas de los
Andes (Argentina) generated solid performances, while the Australian
wines were penalized by a decline in demand. Numanthia, acquired
by Moët Hennessy in 2008, has progressively been recognized as
one of the best wines from Spain and ranked second in the “Wine
Spectator” Top 100 in 2009.
The enthusiasm generated by the Premier Cru Supérieur Château
d’Yquem was maintained with the sale of its Primeur 2008. Invited
by “Wine Spectator” to the 2009 edition of the New York Wine
Experience, Château d’Yquem presented its 1998 vintage at an event
eagerly attended by hundreds of wine lovers wanting to discover or
rediscover this magnificent classic vintage.
The 2009 harvest, completed between September 7 and October 19
under optimum conditions, offers the potential of a very great
vintage.
20
/
21
MAARTEN BAAS for Ruinart
Extravagant and sumptuous! The young Dutch artist Maarten Baas, named “Designer
of the year 2009” in Miami, again devoted his talent to the service of Ruinart: after
the extraordinary Bouquet de Champagne produced in 2008 to celebrate the 50th
anniversary of the Dom Ruinart Cuvée, he created a new original work inspired by
Le Déjeuner d’Huîtres by the 18th century painter Jean-François de Troy: a Melted
champagne bucket in which the base has melted like ice in the sun into a large pool
of silvery metal. In a subtle merger of the eye of a contemporary artist and the art
of entertaining inherited from the Age of Enlightenment, this limited series, released
in 50 copies, is an invitation to a new tasting ceremony.
In the same spirit, Ruinart released a gift box containing the Dom Ruinart 1998
vintage in a collector’s bottle specially stamped for the occasion and two flutes also
signed by Maarten Baas.
LIKE THE BASE OF THE MELTED
BUCKET, THE BASE OF THE FLUTE
SIGNED BY MAARTEN BAAS SEEMS
TO HAVE MELTED AND THEN FROZEN
IN A STATE OF NATURAL GRACE.