Louis Vuitton 2009 Annual Report Download - page 19

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Highlights of 2009
Moët & Chandon launched an international promotional campaign with Scarlett Johansson as its ambassador, the first Hollywood star to represent a champagne brand.
/Dom Pérignon published its “Manifesto”, a document that sets forth the founding principles of the brand’s vision, reflecting the ideal of the man considered to be the
father of champagne. /Dominique Demarville, succeeding Jacques Peters at the end of a three-year handover period, became the 10th Cellar Master for Veuve Clicquot. /
Hennessy strengthened its leadership in the United States thanks to an aggressive marketing and innovation strategy, illustrated particularly with the launch of several new
products: Hennessy Black, targeted at the nightlife segment; VS Blending of Art, which is the first in a series of collector editions created by artists; and VS 44, a limited
edition in honor of Barack Obama, the 44th President of the United States. /The Glenmorangie and Ardbeg whiskies continued their high-end repositioning and received a
number of industry awards in 2009. /Veuve Clicquot illustrated its commitment to sustainable development during the particularly exemplary restoration of the Hôtel du Marc,
one of the jewels of its heritage, built in 1840. This project combined three renewable energy technologies that reduced energy consumption by 65% and greenhouse gas
emissions by 90%.
Ambassadors of luxury throughout the world, the LVMH wines and spirits brands sell exceptional
products perfectly in harmony with a consumption trend offering good long-term potential. These
brands make our Group the world leader in presigious wines and spirits.
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