Louis Vuitton 2008 Annual Report Download - page 66

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each customer could write down their own
commitment on a special medium. All were
displayed on the counters to symbolize the need
for a collective commitment.
Other companies, like Louis Vuitton, conducted
internal communication campaigns based on
natural or international events. A theme exhibit
and a card game in the form of a quiz were crea-
ted for Sustainable Development Week. Posters
on sustainable mobility and on the good prac-
tices of the company were designed for European
Mobility Week, which was also the opportunity
for launching a call for commitment to select two
noteworthy actions for promotion in the works-
hop or store. As it does every year, the holding
company also participated in Sustainable Deve-
lopment Week, by basing its action this time on
cotton, particularly organic cotton, distributing
the film by Erik Orsenna "Voyage au pays du
coton" widely and calling on experts in confe-
rence-debates.
Since 2004, the LVMH Environment Depart-
ment has published "Matières à Penser, eco-mate-
rial handbook" in order to increase awareness of
eco-design among the designers and the marke-
ting teams of the different companies. The fifth
edition marks a significant change, as the docu-
ment now groups together materials with less
impact on the environment, and puts more
emphasis on the applications for each business:
textiles, packaging, boutique furnishings, etc. An
electronic version of the document and a mate-
rials library will be available on the Group's envi-
ronment intranet. This initiative is being suppor-
ted by the Houses. All the marketing teams at
Moët & Chandon, Dom Pérignon and Ruinart
have been trained in eco-design, good commu-
nications practices and the eco-design tool deve-
loped in 2007 by the company.
Reducing
our energy
consumption
LVMH Perfumes and Cosmetics has prepared
a Guide to Good Environmental Practices and
has distributed it to all employees to
encourage them to limit their energy
consumption (lighting, transport, etc.)
Tangible results
More certifications
for the companies
The Group is asking all the companies to imple-
ment an environmental management system.
Following the certifications earned and already
renewed by Hennessy, Veuve Clicquot and Moët
& Chandon, as well as the certification of Belve-
dere, the Louis Vuitton logistics hub and its
Barbera factory, the movement is underway and
the other companies in the Group are addres-
sing the issue. Continuing its progress, Louis
Vuitton earned ISO 14001 certification in June
for its Paris offices on Pont Neuf and is prepa-
ring for certification of its central warehouse and
production shops. Other companies, like Parfums
Christian Dior, Guerlain and Glenmorangie, are
also initiating the certification process.
In 2008, Veuve Clicquot and Moët & Chandon
earned ISO 22000 certification, the standard
specific to food safety management. Covering all
activities in the food chain, the ISO 22000 stan-
dard is intended to harmonize food safety mana-
gement practices in order to guarantee maximum
safety.
Priority given to energy control
and combating greenhouse gases
LVMH is continuing its efforts to reduce and
optimize its energy consumption. As the first
crucial step in the fight against climate change,
the Carbon Footprint tool is used to evaluate the
direct or indirect greenhouse gas emissions caused
by its operations in order to implement priority
reduction and improvement measures. A trail-
blazer in this area, the LVMH group has already
been using it for several years now: Hennessy,
Parfums Christian Dior, Louis Vuitton, Moët &
Chandon and Veuve Clicquot were the pioneers.
In 2008, Parfums Kenzo, Guerlain and Domaine
Chandon Australia completed their own Carbon
Footprints. Others are in progress at Parfums
Givenchy and Le Bon Marché. Several Houses
have also set targets for reducing emissions, like
Guerlain which has an ambitious target of a 12%
reduction between 2007 and 2010.
The Carbon Footprint is a powerful internal
communication and decision-making tool, just
like the energy diagnostics, which are often asso-
ciated with it. Guerlain, for example, conducted
an energy audit on all its sites, which allowed the
company to estimate investment projections for
the coming years: improving boutique lighting,
a study on renewable energies, and more. Like-
wise, Le Bon Marché and Parfums Christian Dior
prepared a plan to improve equipment based on
the results of their audit. The perfume company,
for example, has already set ambitious targets for
reducing consumption from 2007: an 11% reduc-
tion for electricity, by optimizing lighting and air
conditioning on sites, and a 30% reduction for
gas, due primarily to recovering heat from the
processes used to produce hot water.
For its part, Moët & Chandon has mapped
energy consumption and identified the savings
potential for the Ruinart site in Reims and has
completed an aerial infrared thermograph of all its
buildings in Epernay in partnership with that
town.
With regard to shipping, one of the fundamen-
tal action levers for the Group, Louis Vuitton,
Veuve Clicquot and Moët & Chandon decided to
give priority to shipping by inland waterways as
an alternative to trucks for the routes from Genne-
villiers to Le Havre prior to export. For the
Group's champagnes, the potential for reduction
has already been estimated at 500 tons equiva-
lent CO2. Passenger transportation is also affec-
ted. The launch of the Business Travel Plan for
Parfums Christian Dior has been widely accep-
ted: over 70% of the employees have responded to
the questionnaire initiating the search for alter-
natives to private cars.
Solar
energy
Louis Vuitton is
moving to solar
energy at its Barbera
factory in Spain: a
solar water heater
has already been
installed and photo -
voltaic panels will run
the IT system.
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