Louis Vuitton 2008 Annual Report Download - page 19

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:11 Page 20
customers who are passionate about quality
Global ambassadors of luxury,
the LVMH Wines and Spirits
brands market exceptional products
in keeping with a consumption trend
with good long-term prospects.
T hese brands make our Group the world leader
in prestigious wines and spirits.
Highlights of 2008
LVMH expanded its portfolio of brands. Early in 2008, Moët Hennessy acquired the Spanish wine
company Numanthia Termes, which develops one of the best wines in Spain, in the heart of the Toro
appellation. In December, Moët Hennessy announced the acquisition of the Montaudon Champagne
House, a transaction that will in particular expand its supplies.
For the first time in the history
of the H ennessy brand, China ranked first among its markets.
Creation of Krug Clos d’Ambonnay,
a new vintage from a unique vineyard.
Château d’Yquem offered a limited series of Nebuchadnezzars
for the first time in its history. T hese large bottles which are equivalent to 20 normal bottles hold the 2005
vintage.
Hennessy introduced the
Diptyque
box and redesigned the packaging for its rarest cognacs,
Richard Hennessy
and
Paradis
.
Glenmorangie focused its strategy on its key brands Glenmorangie
and Ardbeg and launched Glenmorangie
Signet
.
Moët Hennessy adopted a new Code of Conduct setting
out clearly the ethical principles which govern the various aspects of the company’s business. A new grape pressing
centre opened in Mailly-Champagne. It is designed and used by the different brands according to a High
Environmental Quality standard.
PASSIONATE ABOUT CREATIVITY 17