Louis Vuitton 2008 Annual Report Download - page 43

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:12 Page 44
n so lid at ed p o sit io n s—
t rat egic acq u isit io n
The year 2008 was marked by the acquisition
of Hublot whose upscale positioning was an
ideal addition to the portfolio of LVMH watch
and jewelry brands.
The business group relies
on the iconic lines and the original designs
deployed in each of its companies to stimu-
late demand for its brands. In a market some-
times saturated with slow-turnover compe-
ting products, this strategy consolidated the
positions achieved and the spectacular turna-
round made in the last four years, which have
made LVMH a dynamic and high-performance
player in the watch and jewelry sectors.
High ligh t s o f 20 0 8
●LVMH acquired Hublot Genève, a young high-end watchmaker with steady and profitable growth. ●TAG Heuer received two highly-prized awards and joined
the very selective circle of “la Fondation de la Haute Horlogerie”. ● TAG Heuer launched its first line of Meridiist cell phones in collaboration with Modelabs.
●
Zenith sold the first models of Tourbillon Zero G designed by the Manufacture.
●Sophie Marceau became the face of Chaumet, symbolizing the brand in
its new advertising campaign. ●Montres Dior became a joint-venture between LVMH and Dior Couture. ● Fred successfully relaunched its mythical Force 10
line and renovated its flagship store on the Place Vendôme in Paris. ●LVMH Watches and Jewelry strengthened its control over its distribution in China and
India.
●
LVMH Watches and Jewelry endorsed the actions led by the CRPJ, “Council for Responsible Jewelry Practices”, throughout its gold and diamond
channels and initiated SA8000 social audits on suppliers.
PASSIONATE ABOUT CREATIVITY 41