Louis Vuitton 2008 Annual Report Download - page 50

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:14 Page 51
Retailing
Selective
The Selective Retailing
companies of LVMH operate
in Europe, North America,
Asia and the Middle East in two
segments: retailing designed
for international travelers
("travel retail"), the business
of DFS and Miami Cruiseline,
the leaders in their market
segments; and the selective
retailing concepts represented
by Sephora, the most
innovative company
in the beauty market,
and Le Bon Marché, the only
department store on the Paris
Left Bank.
Revenue
EUR million
2006
3,877
2007
4,164
2008
4,376
Profit from
recurring operations
EUR million
2006
387
2007
426
2008
388
Number
of stores
2006
770
2007
909
2008
1,053
Investments
EUR million
2006
175
2007
236
2008
228
Revenue by geographic region of delivery
in %
24% France
11% Rest of Europe
38% United States
03% Japan
19% Rest of Asia
05% Other markets
Invest in the
best growth
opportunities
The companies of the Selective
Retailing business group continued
to affirm their difference and
strengthen the added value offered to
their customers. Their ability to offer a
unique experience is the key to their
success. DFS established a strong posi-
tion in Macao by creating an unequaled
environment combined with an exceptio-
nal quality of service. Sephora, the only
global player in the distribution of per-
fumes and cosmetics, has become the
undeniable beauty expert brand world-
wide. Le Bon Marché is enhancing all the
elements that give it additional soul and
make it unique in the Paris commercial
landscape. In 2009, in a difficult environ-
ment, our companies will keep on their
strategic course. As they intensify rigo
-
rous management measures and adopt a
very selective approach in their short-
term investment policy, our teams will
work even harder to attract, surprise and
retain their customers. Focusing our
resources on the best opportunities for
growth will strengthen our positions
around the world and build the founda
-
tion for tomorrow's successes.
48