Louis Vuitton 2008 Annual Report Download - page 29

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:11 Page 30
Yves Carcelle
President
of the Fashion and Leather Goods
business group
“
egitimacy and major potential
in the market for men”
Revenue
EUR million
2006
5,222
2007
5,628
2008
6,010
Profit from
recurring
operations
EUR million
2006
1,633
2007
1,829
2008
1,927
Revenue
by geographic
region of delivery
in %
8% France
21% Rest of Europe
19% United Stated
20% Japan
25% Rest of Asia
7% Other markets
Number
of stores
2006
954
2007
989
2008
1,090
Investments
EUR million
2006
319
2007
246
2008
311
The market for men is currently
booming. In the emerging coun-
tries, for example, men are the
leading customers for luxury goods. The
men's segment is a market in which Louis
Vuitton has historical legitimacy and ma-
jor potential: legitimacy because far-off
expeditions, travel in all forms, adven-
ture, sailing races, cars, the passion for
new technologies, all these values which
men see reflected in themselves are part
of our Company’s DNA. Major potential,
because we have built over time a com-
plete product offering, from leather goods
to footwear to clothing collections adap-
ted to all the activities of the man of
today. In 2008, several initiatives, such as
the opening of a new store entirely
dedicated to men in Japan, clearly illus-
trated our goals in this market. And we
took a giant leap with the great success
of the new Damier Graphite fabric, which
is urban and cosmopolitan and is des-
igned to appeal to a broad male public.
This line, which is a new expression of our
oldest historical canvas created in 1888, is
a true signature line, adapted in all our
businesses, including footwear and sun
glasses. Unveiled at a Men's fashion show
and greeted by rave reviews in the press,
Damier Graphite led to a real first: all our
windows around the world were devoted
to men for two weeks. A tribute that we
really owed to our male customer base
which has grown significantly in numbers
over the last two years!
PASSIONATE ABOUT CREATIVITY 27