Louis Vuitton 2008 Annual Report Download - page 26

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:11 Page 27
Fashion
Leather Goods
A
unique
family
of brands
in the
luxury
market
In the fashion and leather goods sector,
LVMH holds a unique group of brands
spearheaded by Louis Vuitton, the world’s
leading luxury brand.
ighlights of 2008
● China became the second largest customer base in the world for Louis
Vuitton.
● Louis Vuitton established its presence in four new coun-
tries: Finland, Romania, Qatar and Bahrain. ● In the first half of the
year, Louis Vuitton launched two lines of leather goods created in
collaboration with artists Richard Prince and Takashi Murakami. The
major initiative of the second half was the introduction of the
Damier Graphite
line, which expands the brand's product offer in the
men's segment. ● Fendi celebrated the 10th anniversary of its
Baguette model and opened a flagship store on Avenue Montaigne
in Paris. ● Two new designers joined the Group’s Houses: Phoebe Philo
at Celine and Peter Dundas at Pucci. ●Louis Vuitton earned ISO 14001
certification (the international standard for environmental mana-
gement systems) for its Pont-Neuf headquarters in Paris. This was
the third Louis Vuitton entity to earn this certification following the
Barbera workshop in Spain in 2003 and the Cergy-Pontoise warehouse
in 2007.
24