Louis Vuitton 2008 Annual Report Download - page 35

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:12 Page 36
Perfumes & Cosmetics
Sure values and
innovations with
strong potential
The exceptional image of Parfums Christian Dior, the star brand of the business
group, the dynamic performance of all the perfume and cosmetic companies within
the division, the vitality of their iconic product lines, and the deployment
of exceptional creativity ensure growth in the LVMH market share year after year.
Highlights of 2008
Parfums Christian Dior demonstrated
its creativity in all product categories.
The main successes for the year were
Dior Homme Sport
,
Escale à Portofino
,
J’adore L’absolu
, the mascara
Diorshow
Iconic
, the lipstick
Dior Addict High Shine
,
and the skincare
Capture Totale Haute
Nutrition
.
Guerlain celebrated 180 years
with the launch of the new men's fra-
grance
Guerlain Homme
, and the
Le 2
mascara. A new icon, Natalia Vodianova,
now personifies
Shalimar
for her first
collaboration with the brand.
Parfums
Givenchy launched the perfume
Play
,
represented by Justin Timberlake, and the
mascara
Phenomen’Eye
and
Soin Noir
.
Parfums Kenzo rolled out the
Kenzo-
Power
perfume and
Belle de Jour
in its
KenzoKi skincare line.
Parfums Christian
Dior set up a Department of Quality and
Sustainable Development. Under the
leadership of Parfums Christian Dior,
Guerlain, Parfums Kenzo and Parfums
Givenchy are working together to develop
a tool to assess environmental perfor-
mance in packaging.
PASSIONATE ABOUT CREATIVITY 33