Louis Vuitton 2008 Annual Report Download - page 56

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:14 Page 57
The values of LVMH
Innovation
and creativity
Because our future success
will come from the renewal
of our product offering
while respecting the roots
of our Houses.
Excellence
Because we embody what is
most noble and accomplished
in the artisan world.
Brand image
enhancement
Because they represent
an extraordinary asset,
a source of dreams
and ambitions.
Entrepreneurship
Because this guarantees
our ability to react and
our motivation to create
and seize opportunities.
Leadership –
Be the best
because it is through
continually excelling
that we accomplish
the best and achieve
the best results.
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