Louis Vuitton 2008 Annual Report Download - page 40

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By combining a sophisticated
technology with precious
ingredients, the new Diorskin
Nude foundation line
reproduces the illusion
of naturally perfect,
luminous bare skin.
Monica Belluci is the perfect
incarnation of this new
product.
LVMH010_2008_GB:Mise en page 1 24/03/09 11:12 Page 41
Benefit continued its rapid development in all its
markets, maintaining high profitability. Its origi-
nal positioning, which highlights a playful style,
gives the brand a strong personality and makes it
extremely attractive. One of the make-up leaders
in the United States and the United Kingdom, it
confirmed its success in the countries it has ente-
red more recently, with considerable success in
China for its first full year of operations in the
market.
Erase Paste
, a complexion brightener
appreciated for its innovative shades, and
Posie
Tint
, a product for cheeks and lips, which is taking
its place alongside best-seller
Rosie Tint
, were two
of the most promising new products last year. The
international line of its "Brow Bars", a concept born
in the United States, is another major asset for
Benefit.
Make Up For Ever capitalized on its brand identity
as a company originally specializing in professio-
nal make-up which is now offering its unique
expertise to the public. In 2008, the brand gene-
rated exceptional performance, with very strong
organic revenue growth in all its territories, parti-
cularly in France and the United States, two
markets developed in partnership with Sephora.
The revenue growth went along with a new
improvement in profit from recurring operations.
Launched on the Russian market in mid-2008,
Make Up For Ever recorded initial encouraging
results. The foundation line
HD Complexion
(high
definition), specially designed to meet the perfect
image requirements of movie and television digi-
tal film was introduced in 2008 and was extre-
mely well received by both the professionals and
the public.
HD
foundation and powder received
two prestigious "Allure Beauty Awards" in the
United States.
Acqua di Parma Parma recorded a solid year
marked by the success of its newest products
Colonia Intensa
and
Mirto di Panarea
in the
Blu
Mediterraneo
collection. The opening of a very
upscale spa in Porto Cervo, Sardinia, enhanced
the image and recognition of the brand that is a
symbol of Italian elegance. In a difficult market
environment in Spain, its original territory,
Parfums Loewe benefited from the international
success of its
Solo
and
Quizas Quizas Quizas
fragrances.
After the launch at year-end 2007 of Fendi’s,
Palazzo
perfume, the line was expanded in the
second half of 2008 with an eau de toilette, an
initiative enhanced by a new promotional cam -
paign.
Vivara
, which signaled Pucci’s return to the
perfume world in 2007, expanded its internatio-
nal presence in 2008. Development will continue
in 2009.
Inspired by the artistic
environment,
Smoky Lash, the new
Make Up For Ever mascara,
is designed to offer
a deep black shade,
with exceptional intensity
and holding power.
38