LG 2011 Annual Report Download - page 34

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ICC Cricket _Sponsor since 2002
Passion. Few sports create the same
frenzy of excitement like cricket. And
when teams compete for the Cricket
World Cup every four years, entire
countries pause to cheer their national
teams on to victory. It’s the same kind of
passion shared by LG employees for the
challenges they share at work every day,
which is why ICC* Cricket is the perfect
platform to share our products with the
world. Match after match after match.
NCAA _Sponsor since 2009
This sponsorship was a slam dunk! 88
National Championships in 23 different
sports, and a fan base that will stop at
nothing to root their favorite team on.
That’s a lot of cheering over the course
of one year! LG is proud to partner
with the NCAA* and CBS Sports for
an exclusive, fully-integrated campaign
that will put our name on air, in print, in
arenas, online, in stores, and as part of
promotional tie-ins throughout the year.
Formula 1™ _Sponsor since 2009
The most exciting sport on four
wheels is the perfect platform to
showcase LG innovation. After all,
Formula 1 racing and LG products
share the same key elements
that drive the passion of their
fans: sleek style, engineering
excellence, and the will to be first
in the world.
SPORTS SPONSORSHIPS
Victory! It’s the one wish that every sports fan has in common.
And it’s a feeling that we all share at LG not only as sponsors,
but as a global community of fans of many different sports,
from car racing to cricket. Which is why we’re doubly honored
to sponsor some of the world’s leading organizations.
Life’s
exciting,
when you
win
59
58
2011 Formula 1 Petronas
Malaysia Grand Prix
ICC Cricket World Cup 2011 in
India
Pit exit at the 2011 Formula 1
Petronas Malaysia Grand Prix
* ICC: International Cricket Council
*
NCAA: The National Collegiate Athletic Association