LG 2011 Annual Report Download - page 14

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Strong
Fundamentals
LG
is committed
to being first in the
market with solutions that
meet real consumer needs
today, and tomorrow. We will
accomplish this in two ways:
through innovation that assures
our products have an unequivocal
competitive advantage in every
category where we compete,
and by introducing products
so unique in their application
they create an entirely new
market. There simply
is no substitute for
innovation.
Product
Leadership
There
is nothing
more fundamental
to consumer trust than
quality. LG’s Founding
Chairman once said: “Even
if there is just one defective
product out of 100, the other 99
are likewise defective.” Through a
strict observation of our principles,
predictable management, and
adherence to the true nature of
our industry, we will continue
to prize—and deliver—quality
above all.
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