LG 2011 Annual Report Download - page 33

Tapping into LG technology for global
solutions
Technology has the power to make a
real difference in the world. In 2006 we
developed mobile phones that can read
books for the visually impaired, and
have donated phones every year since
then. In 2011 we launched WeFeedBack,
a Smart TV application that enables
people to make voluntary contributions
to fight world famine. And we build
awareness of poverty everyday through
our on-going SNS campaign.
LG employees making wishes come
true
We couldn’t be prouder! LG employees
around the world continue to devote
countless hours and money to causes
right in their own communities. Global
Volunteer Day, when employees
volunteer to help our environment each
year on World Environment Day; blood
donation drives; LG Hope Schools; and
tree planting activities are just a few of
the ways they support. In Korea alone,
employees have organized Life’s Good
Volunteers, using their talents to benefit
isolated members of their local areas;
LG IT Angels, one-on-one computer
sessions to bridge the information gap
for those with severe disabilities; and
Junior Science Class programs. Thank
you to every LG employee for helping
to make so many wishes come true!
An environment of learning
Welcome to the classroom of
the future! Life’s Green Class is
an innovative and highly mobile
classroom designed by LG, and
dedicated to lessons about the
environment through hands-
on experiments and imaging
technology. After great success
with children throughout Korea,
the program has been expanded
to India visiting more than
70 schools each year. And,
since 2010, LG has sponsored
“Champions of the Earth,”
the United Nations’ flagship
environmental award.
Where hope is more than a wish
For many people, there is no
greater wish than a simple plate
of food. In partnership with the
UN World Food Programme, LG
operates the LG Hope Schools,
providing free school meals
to children in Kenya; LG Hope
Village in Ethiopia, a farmland
reclamation project helping to
improve productivity in local
villages; and LG Hope Family, a
new community improvement
program in Bangladesh and
Cambodia. We also work to
eradicate environmental diseases
such as cholera and typhoid
through the International Vaccine
Institute, and provide aid to
victims of natural disasters.
Here is our fondest wish: that people everywhere can live in a world free of hunger,
disease, and poverty. Everyone at LG is proud to support the United Nations
Millennium Development Goals, and to partner with other high-profile partners on
important projects that raise awareness, provide donations, deliver technology, and
encourage volunteer work in communities everywhere. After all, we’re not just a global
corporation—we are also concerned citizens of the world.
GLOBAL SOCIAL CONTRIBUTION
Fulfilling
the dream
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LG Hope Screen in Time Square,
NYC, US
LG Hope Family in Cambodia
LG Smart TV Charitable App.,
WeFeedBack
LG Hope Village in Ethiopia