LG 2010 Annual Report Download - page 9

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Secondly – prepare to seize future opportunities.
I will increase investment in new technologies and explore new business models
to develop into our future growth engines. I will also develop the company’s
ability to accurately forecast changing trends in the business landscape, so that
we can lead the market and capture market share ahead of our competitors.
Thirdly – establish a comprehensive and effective quality management system
with a greater sense of ownership.
Quality is a promise that we make to our consumers. It is our responsibility
to preserve and enhance the value of the LG brand by ensuring the absolute
quality of our products and services. We are backing up this promise by applying
a rigorous quality management system based on the Six Sigma principles for
quality improvement.
I ask for you to share my belief in the power and potential of LG Electronics. Our
brand is recognized and admired worldwide because of the creative synergies we
have unleashed throughout our diverse organization. On behalf of everyone in the
company, I thank you for the confidence you have placed in us, and I assure you
that we will repay your trust by re-establishing the glory of LG Electronics.
Thank you.
Our success will be defined by our ability to earn the
loyalty and trust of our consumers.
Our vision is to be a strong, sustainable company that faces the future without
fear of changing market trends or financial crises. We have recruited the top
global talent to become a true leader in the world market, and we owe it to our
consumers to repay the trust that they have in us.
To that end, the motto that I would like to set for 2011 is ‘Establishing a basis
for sustainable growth by strengthening basic competitiveness’. We will regain
consumer trust by securing competitive advantages in our core businesses
based on quality and rapid responsiveness in R&D and production.
Accordingly, I will carry out the following four core tasks this year with the active
support of our investors, consumers, and everyone at LG Electronics.
First of all – strengthen our company’s competitiveness.
I will establish an accountability system in which individual Business Units take a
central role and innovative new products are rapidly introduced to the market. To
make this system function effectively, innovation will be accelerated throughout
the value chain.
January 2011
Bon-Joon Koo
Vice Chairman & CEO, LG Electronics
WE ENRICH THE LIVES OF OUR CONSUMERS
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