LG 2010 Annual Report Download - page 6

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Please find page 6 of the 2010 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The essence of LG design is not image, but context. The de-
sign process begins with understanding the user experience;
putting ourselves in the consumer’s position at every step. We
look for the intrinsic value that our products offer once they get
inside their owners’ world and become an essential part of their
lives. When we have the features right, we turn to the form, set-
ting as our design goal a feeling of pride and sophistication for
the product’s owner. It’s all about meeting practical needs along
with spiritual needs, and achieving the perfect harmony of life-
enhancing design and insightful technology that fits your life.
LIFE-ENHANCING
DESIGN
08 09