LG 2010 Annual Report Download - page 4

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Please find page 4 of the 2010 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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LG is all about making life better, easier, richer and more fun.
Our brand communicates this aim immediately, with a human
smile that says ‘Life’s Good’. We put people first by bringing
them more than they expect, building our brand on the foun-
dation of LG’s breakthrough innovations. That goes for the way
we do business as much as for the way we develop the world’s
most insightful products. Our life-enhancing designs go be-
yond sophisticated looks to ensure that our products also excite
the imagination of their users. The technologies embedded in
everything that LG makes offer people the chance to experi-
ence their lives more pleasurably and conveniently, with full con-
fidence in the quality and reliability promised by the LG brand.
Enriching people’s lives drives our approach to innovation. The
LG logo and ‘Life’s Good’ is a symbol of our commitment to
developing technology with people in mind.
BRAND
IDENTITY
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