LG 2009 Annual Report Download - page 31

The LG Home Appliance Company uses advanced technologies and insightful designs to help conserve the environment, minimize greenhouse
gas emissions, and increase energy efficiency. LG is dedicated to creating total home solutions through advanced products that complement
consumers’ everyday lives. HA Company is committed to being the most trusted provider of home appliance solutions, making users’ daily lives
richer with innovative products that combine style with technological excellence, and leading the industry in terms of sustainable, “green,”
health-enhancing technologies.
Setting new standards for home appliances
The LG Home Appliance Company is an innovator in the home appliance industry,
offering healthier and greener products by blending smart technologies with
trend-setting designs and providing complete solutions for daily life. LG’s insightful
products, including refrigerators, washing machines, dishwashers, cooking appliances,
vacuum cleaners, and built-in appliances, are sought out by consumers around the
world. LG’s innovative technologies and convenient features have set new standards
in the appliance industry, helping to establish LG as a true global leader.
LG HOME APPLIANCE COMPANY
LG’s technological breakthroughs and
consumer-oriented policies include a
10-year warranty covering the core
technologies such as Linear Compressor
in its refrigerators and Inverter Direct Drive
in washing machines. Besides bringing
peace of mind to consumers, this
demonstrates the company’s commitment
to supplying the market’s most reliable
products. For example, LG’s side by side
refrigerator* reduces CO2 emission by 50kg
annually—the equivalent of planting
12 evergreen trees**.
* Model: GW-L227HSXV, based on LG Electronics Lab test
** 1 evergreen tree consumes 3.9kg of CO2 per year,
based on the “Greenhouse Gas Equivalencies Calculator”
of Environment Protection Agency (EPA) in the USA.
BREAKTHROUGH
INNOVATIONS
FOR EXCELLENCE IN
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WASHING MACHINES | LG has always been a trailblazer
in bringing the world’s smartest, largest-capacity washing
machines to the market. This year, LG launched an 11kg
washing machine with a new and innovative damping
system and fixed outer tub. It also boasts the largest
capacity in a standard-sized, 24-inch cabinet in the
European market.
REFRIGERATORS | LG debuted its latest 385-liter bottom
freezer at the MAISON & OBJET 2010 in Paris last January.
By combining LG’s Linear Compressor technology with a
smart inner structure, the new LG bottom freezer provides
approximately 50 liters more space than other 2-meter-tall
bottom freezers.
LG’s other latest refrigerator is its ultra-high-capacity,
4-door, French-door refrigerator. Also featuring the
company’s unique Linear Compressor technology, it offers
the ultimate in convenience, with freezer drawers that open
and close automatically and an upper drawer that converts
from a freezer to a refrigerator compartment.
COOKING APPLIANCES | LG’s premium Lightwave
Ovens offer Lightwave Technology, a halogen-heating
system that cooks tasty and healthy food with a minimum
of fuss. LG’s Lightwave Oven combines the functions of a
convection oven, grill, and microwave, allowing chefs to create
delectable, gourmet-standard dishes in the comfort of their
own kitchens. It also helps retain nutrients and flavors, and
makes healthier meals through its steam function.
VACUUM CLEANERS | LG’s most advanced bagless
vacuum cleaner, the Kompressor Elite, features the
world’s first motorized compressor and health-conscious
features like steam mopping and a Power Punch mattress
tool. With HEPA filters providing more hygienic filtration to
keep the air cleaner, LG vacuum cleaners deliver the kind
of cleanliness you’ve been looking for.
BUILT-IN APPLIANCES | LG’s Built-in Appliances
create a convenient and efficient kitchen environment by
combining individual home appliances into well-designed,
fully-integrated packages. LG’s Built-in Appliances
include hoods, hobs, built-in ovens, built-in microwaves,
dishwashers, and refrigerators.