LG 2009 Annual Report Download - page 29

LG MOBILE COMMUNICATIONS COMPANY
LG is committed to consolidating its leadership in the smartphone market by delivering consumer-oriented smartphones with rich content and
services. While providing an array of resources through LG’s applications store and pre-loaded applications services, LG is also working to help
create the optimal mobile phone ecosystem. To accomplish this, LG is reinforcing its strategic partnerships not only with the world’s leaders in
the mobile industry, but with an array of top companies in their industry categories, ranging from fashion brands to content providers.
Innovating for the future
The LG Mobile Communications Company is a global leader and innovator
in mobile communications, enhancing people’s lives through stylish designs and
smart technologies. By understanding what our consumers really want, LG provides
the pleasure of a “user experience” tailor-made to each consumer’s needs.
2009 was another exceptional year for LG, with the company shipping 117.9
million units—including a large number of touchphones and QWERTY keyboard
messaging phones—achieving a 17 percent increase over 2008. Every year
since 2006, LG has seen its handset sales climb by more than 20 percent, with
total sales for each of the last two years topping 100 million units. Thanks to these
outstanding results, LG is now firmly placed as the world’s No. 3 handset provider,
with a double-digit market share. Looking ahead this year, with an eye towards
even higher levels of growth around the world, LG will be placing much of its focus
on smartphones and on providing a broad array of products that answer the varied
needs of all types of consumers.
LG provides consumers with superior
mobile experiences through stylish designs
and smart technologies, while identifying
trends based on consumer insights and
demands. Having demonstrated its
leadership with the world’s first transparent
and wearable 3G watch phones, LG
continues to push forward with more
high-tech feature-oriented products
and innovative designs. Through its
groundbreaking technologies, LG is playing
a leading role in Long-Term Evolution (LTE)
Modem, the next generation of mobile
communications technology.
BREAKTHROUGH
INNOVATIONS
FOR EXCELLENCE IN
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SMARTPHONES | By focusing its formidable
technological and design expertise on smartphones, LG
is enhancing its smartphone range with easy-to-use,
consumer-oriented features and compelling designs.
While continuing to deliver differentiated user experiences
through richer content, better services and smarter devices,
LG has now expanded its offerings to include a pre-loaded
package of its most popular applications to ensure a mobile
experience that is both easy to use and fun. To complement
its core features such as its Social Networking Service (SNS)
and push e-mail, the LG applications store is now offering a
wide range of superb, up-to-date smartphone applications
as well.
COOKIE CAMPAIGN | With stylish new upgrades to its
global megahit Cookie series, LG is firmly positioned to
maintain its technological leadership in the full touchphone
market. Maintaining the winning combination of stylish
design and an easy-to-use User Interface on its entry-level
touchphones, these exciting new Cookie phone models—
including the LG Cookie Fresh GS290 and the LG Cookie
Plus GS500—now offer smart SNS connectivity and other
convenient features, such as LiveSquare™, real-time push
e-mail, and web browsing capabilities. LG will continue
to roll out more user-friendly, full touchphone Cookie
handsets throughout this year, built around the premise of
functionality and fun.
TOWN CAMPAIGN | LG Town Phones, a new series
of handsets specializing in SNS, have been specifically
designed to open up the world of smartphones to new users,
showing them just how enjoyable it can be to access social
networks while on the go. Based on extensive research into
how consumers connect with their friends and how they
use SNS, Town Phones have been designed to work exactly
the way consumers want them to perform. LG’s Town
Phones provide a superior mobile SNS experience through
direct access to social networks, improved connectivity and
other advanced features that enhance the all-round user
experience. By enabling consumers to conduct all of their
SNS activities from a single point, Town Phones open up a
whole new world for social networking.
LEADING TECHNOLOGY | LG is driving the global
market for mobile phones with innovative products
and breakthrough technologies designed to provide
consumers with a fuller mobile experience. Its long
list of technological triumphs includes the first viable
4G LTE chipset and LG Air Sync. LG is also committed
to developing technologies that add to users’ mobile
experience, with handsets that are stylish, sociable and
speedy. In addition, LG’s eco-friendly initiatives are at the
forefront of the mobile handset industry.