LG 2009 Annual Report Download - page 14

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MESSAGE
FROM THE CEO
Dear Shareholders, Consumers, Business Partners, and Employees:
“LG is dedicated to creating value and
enriching the lives of people through innovation”
2009 was a very challenging year for everyone. However, in spite of difficult
economic conditions and an increasingly competitive environment, LG weathered
the storms and achieved excellent results. We could not have done this without
the hard work and commitment of everyone.
To begin, we made great improvements in terms of our financial performance.
We generated noteworthy earnings, increased our market share, and achieved
noticeable results in efficient cash management. We also made significant
improvements in innovation, constantly demonstrating leadership in introducing
a host of new and creative products. In addition, LG broke into the “Global Top 3”
as a result of our efforts in every aspect of our operations. We also brought an
increased consumer focus to our businesses, stressing the need to understand
and solve their problems and build closer and more strategic relationships with
our partners. Besides this, our multi-talented human resources became more
globally-oriented, helping us to secure world leadership in each local market
we operate in. Finally, we strengthened our brand position and posted extremely
positive outcomes. Our brand is fundamental to everything we do. It’s a core asset
that affects every part of our business.
BREAKTHROUGH INNOVATION
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