LG 2009 Annual Report Download - page 18

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Please find page 18 of the 2009 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Brand Identity
CREATING VALUE AND SHARING THE GREAT
THINGS THE LG BRAND HAS TO OFFER
Our brand tells people who we are, where we are,
and what we stand for. Our brand is more than
our products, services and technologies—it’s the
spirit and the soul of LG. It’s what makes us
and our products different and valuable.
LG’s guiding principle has always been “creating
harmony among people.” That’s why our logo
wears a smile. That’s why we say, “Life’s Good.”
What makes a design stylish?
Stylish design is more than the way a product looks. It’s also the way it feels: the ease
and enjoyment of using it, and the “little touches” that make everything work together
seamlessly, easily, and effortlessly. Above all, stylish design creates a response. Owning
an LG product arouses feelings of pride, pleasure, and excitement. It may create an
infectious desire to share the joy with friends and family.
STYLISH DESIGNS FIT PERFECTLY INTO CONSUMERS’ LIVES
LG’s products house the best technologies that fit perfectly into consumers’ lives.
Consumers are attracted to products that combine design with functional excellence.
That’s why we are committed to producing designs that appeal to their sophisticated tastes
and even challenge convention. Sometimes our most cutting-edge designs—including an
art-inspired series of washing machines and a line of photo-etched refrigerators—have
launched new trends in the appliance industry.
Stylish Design
Keywords for Stylish Design:
- Sophisticated/refined
- Trend-setting
- Contemporary
- Standing out
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