LG 2009 Annual Report Download - page 15

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Secondly, we must learn new ways of being successful, finding new and exciting
product and service opportunities before the competition does.
Thirdly, we must develop an “open culture” that fosters innovative thinking,
creating a working environment that values and rewards initiative and provides all
our employees with opportunities to reach their fullest potential.
Fourthly, recognizing that high-level markets cannot be our only business goal, we
must deliberate on where growth will come from, and innovate solutions to meet
the needs of emerging segments—including consumers in developing countries.
Last, but not least, we must increase our competitiveness. This includes
leadership in technologies, backed by smart, speedy, and flexible approaches and
a deep-seated confidence in everything we do.
I am confident that we will achieve our vision. I look forward to your steadfast
interest, support, and encouragement.
Thank you.
June 2010
YONG NAM
Vice Chairman & CEO
27
26
Primed to become No. 1 with unique and differentiated products
and sustainable performances
Our goal is to be “No. 1.” This means being a company whose products and services
are always unique and differentiated, and posting sustainable performances based
on our competencies. Innovation is the hallmark of LG. It’s what makes us such a
special enterprise.
Our success is based on “great products and services.” To win in our markets going
forward, we must deliver unique and creative solutions, combining technologies
based on consumer insights with innovative business models and processes, all
backed by the diversity of talent we have assembled.
New Vision: “World’s best at enriching lives through innovation”
LG exists to enrich the lives of people. This is the core purpose of our product
development, reflecting LG’s guiding principle of creating harmony among
people. To this end, we will continue to innovate our products and solutions and
every aspect of our business. We will become a company that everyone around
the world respects and admires for its ability to enrich lives innovatively. In doing
so, we will achieve sustainable and consistent growth in our financial results.
In order to be the “world’s best at enriching lives through innovation,” we must
develop in-depth insights into how our consumers want to live their lives, and
develop technologies and business models with high future value that speak
directly to those insights.