LG 2009 Annual Report Download - page 20

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Reliability
– Trust in products and services is created by long-lasting products with no unexpected breakdowns,
consistent performance, and no-hassle after-sales service.
– Confidence is created by leading in innovations and building an exceptional product, positive word of mouth (WOM),
and a reputable company with a well-deserved reputation and high visibility.
– Exceptional consumer care is created by offering unrivaled after-sales service, features that consumers have always wanted,
and being environmentally and socially responsible.
AN UNWAVERING FOCUS ON RELIABILITY
At LG, we are working hard to ensure that all our products work at consistently high standards and last a long time. We are
continuously investing to bring our consumers the world’s highest level of expertise and technology. In addition, we guarantee
a matchless level of consumer service. Our ultimate goal is to enrich the lives of everyone by ensuring that every aspect of their
experience with us is a positive one.
The three emotional values of reliability for LG.
Through rigorous data analysis, we discovered the three key
emotional values that create a perception of reliability:
1. Trustworthy products and services
2. Confidence in the company
3. Exceptional consumer care
Keywords for Reliability:
- Long-lasting
- Consistent performance
- Confidence
- Industry-leading expertise
- Well-reputed
- Exceptional care
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