LG 2009 Annual Report Download - page 19

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Smart Technology
CREATING TECHNOLOGIES THAT ENRICH PEOPLE’S LIVES
The core goal of our product development processes is to create technologies that enrich
people’s lives. It flows directly from LG’s guiding principle of “creating harmony among people.”
Innovation flourishes best when it anticipates or answers a need that enriches people’s lives. We
create products that help people get more out of life, have more leisure time, and experience
more pleasure. We do this by always understanding their needs and continually surpassing their
expectations.
SMART TECHNOLOGY: AT THE HEART OF OUR DEVELOPMENT PHILOSOPHY
Smart technology requires us to establish emotional relationships with users so that we can make
our products attractive and easy to use. If we are to attain global leadership in the electronics and
IT sectors, our R&D experts must develop first-class products that enhance our core technological
competencies in our key business areas, including home appliances, mobile phones, and digital TV.
We aim to go further in developing complex products in home networking, telematics, and mobile
AV that reflect the trend towards convergence in technologies and products.
LG wants to make people’s lives richer, easier
and better. Our goal is to put a smile on all
our consumers’ faces. “Smart technology”
enables consumers to do things more easily and
experience things more pleasurably. Consumers
expect LG’s products to contain the world’s most
advanced technology, and that our hardware
and software have been perfected. In addition,
they expect LG products to work in ways that are
simple yet smart.
Keywords for Smart Technology:
- Insightful/intuitive
- Essential
- Easy-to-use/simple
- Technologically advanced
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