Konica Minolta 2002 Annual Report Download - page 13

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President
Teruo Kawaura
REVIEW OF OPERATIONS & OUTLOOK 11 Konica 2002
In medical imaging products, Konica was quick to respond to the trend toward digitization and networking in
hospitals and has introduced numerous new products in digital device fields, including the Konica Direct
Digitizer REGIUS Model 350/550, as well as the Konica Laser Imager DRYPRO Model 751/752.
In graphic imaging products we responded to the trend toward digitization and expanded our color proof
business by increasing sales of such products as our Digital Konsensus. Overseas we recorded higher sales of
graphic imaging products from the previous fiscal year by working to expand sales and market share, primarily in
Asian countries.
In our medical imaging businesses we will strengthen our lineup of digital input and output devices, supplies, and system soft-
ware product capabilities and enhance profitability in parallel with efforts to upgrade our service structure. In particular, we will
expand the market for dry-film X-ray imaging equipment along with the trend toward digitization and networking in hospitals. To
respond to an expected rise in demand in this area, a new production plant for dry-film photosensitive materials at our Kofu busi-
ness site commenced operation on schedule. Konica plans to strengthen its lineup of competitive system devices. Overseas, we are
building a support network and strengthening our marketing capabilities to respond to the trends toward digitization and network-
ing, mainly in Europe and the United States. We plan to shift our traditional businesses toward such growth regions as Asia and
the Middle East to expand our medical imaging business and raise profitability.
In our Graphic Imaging Business we will secure a larger share of the digital proof market by further expanding markets for our
competitive Konsensus brand. To carry out proposal-based sales activities that focus closely on the needs of the color proof market,
we established Konica Graphic Imaging Co., Ltd., which combines various non-development and production related functions in
Japan. By taking such measures, we are striving to strengthen our sales capabilities through direct sales and enhance our profitability.
We will also designate the POD market as a high priority market and aggressively enter targeted segments of this market. In addition,
Konica will also strive to reduce costs by consolidating and rationalizing production bases, while shifting the focus of its business
away from regions where digitization is progressing rapidly toward rapid economic growth regions of Asia and the Middle East.
(Billions of yen)
NET SALES
’98
139.5
’99
129.8
’00
123.0
’01
120.8
’02
118.8
Konica DRYPRO MODEL 752 Konica Digital Konsensus Pro
THE MEDICAL & GRAPHIC COMPANY, WHICH SUCCEEDS THE MEDICAL & GRAPHIC
COMPANY, WILL MANUFACTURE AND SELL MEDICAL FILM, PLATEMAKING FILM, AND
PROCESSING SYSTEMS.
MEDICAL & GRAPHIC COMPANY