Konica Minolta 2002 Annual Report Download - page 11

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During the fiscal year we achieved smooth progress in shifting our business away from regular copiers toward
mid-speed and high-speed digital copiers through the successive introduction of the Konica Sitios
7155/7165/7085 high-image quality, high-speed digital printers that integrate our own independently devel-
oped polymerization toner. Despite a decline in overall sales volume as a result of the sluggish economy, we
achieved higher sales by reducing costs through the transfer of production to China and by strengthening our
lineup of mid-speed and high-speed digital copiers. In addition, we upgraded numerous types of application soft-
ware, including document control software, and expanded our sales channels for high-speed copiers for print-on-demand (POD) mar-
kets, including markets for light printing.
Working to achieve a further reduction in costs, we are proceeding with the transfer of production to China. In Europe, we are
reorganizing our sales subsidiaries by bolstering their financial structures as well as rationalizing and raising their efficiency, and taking
steps to expand business. Through a business tie-up with Minolta Co., Ltd., we are engaged in such activities as the mutual supply of
parts and finished products and cooperative R&D efforts while proceeding with operations at a joint venture for the production of
polymerization toner.
In our supplies business, we are promoting external sales, including those of our independently developed polymerization toner
and high-durability drums. Polymerization toner, a next-generation toner, features finer particles that enable higher image quality than
previously used pulverized toner.
We are also vigorously developing our solutions business, such as POD services, taking advantage of our high-speed color copiers.
At the same time, we will strive to attain a more-than 10% share of the global market by implementing such measures as forming
strategic alliances and pursuing OEM strategies. We are aiming for net sales of ¥277 billion and operating income of ¥22 billion in
fiscal 2005.
REVIEW OF OPERATIONS & OUTLOOK 9Konica 2002
(Billions of yen)
NET SALES
’98
185.9
’99
201.6
’00
181.1
’01
174.1
’02
186.3
Konica Sitios 7085 / HV Konica Sitios 7155 / HV
OFFICE DOCUMENT COMPANY
President
Hirofumi Sakaguchi
THE OFFICE DOCUMENT COMPANY, WILL MANUFACTURE AND SELL COPIERS AND
COPIER SUPPLIES.