Konica Minolta 1999 Annual Report Download - page 13

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KONICA 9
In line with its corporate vision, which is expressed by the phrase “Touching Your Heart,” Konica
aims to improve the quality of life for people around the world by drawing on the world’s most
advanced technologies to supply new kinds of imaging and information services.
RResponding to customer needs with optimal combinations of sophisticated analog and digital
technologies, Konica has steadily improved its cameras and photographic films and papers while
expeditiously introducing such new hit products as single-use cameras and digital still cameras.
Such popular products as the Konica Revio, which was the world’s smallest and lightest advanced
photo system (APS) camera with a 2X power zoom lens at the time of its release in 1997, demon-
strate the rewards we have gained from our desire to innovate. Also, in the fields of office automa-
tion, graphic imaging, and medical diagnostics, we are continually upgrading our products while
giving top priority to the use of improved image information processing methods that are digital,
dry, and environmentally sound.
RMore than half of Konica’s net sales are in overseas markets. We have steadily strengthened our
network of manufacturing and marketing bases in North America, Europe, and Asia, with the ulti-
mate goal of raising the quality of the services we provide in local markets. In addition, we hope
that the expansion of our operations will contribute to the development of local communities in
such ways as raising standards of manufacturing technologies and stimulating local businesses.
Konica also sponsors cultural programs throughout the world. In 1999, Konica celebrated the 10th
anniversary of the Konica Youth Summit, a student exchange program established to bring high-
school students in communities surrounding Konica Manufacturing U.S.A., Inc., in North Carolina,
to Japan. In Asia, Konica is a prominent sponsor of many sporting events, including judo and bad-
minton tournaments. In Japan, the Konica Foundation provides financial support to researchers
and research organizations and encourages promising young photographers.
Focus....
Sales by Region
(%)
North
America
26.8%
Europe
17.6%
Domestic
43.5%
Asia
and Other
12.1%
0101010001010000000000000010101000001010100011111000010101000101011011010101010111010101011101010
Konica supports a
variety of sports in
Japan and abroad.