Hyundai 2003 Annual Report Download - page 4

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The road to the future is not always clear and certain. Challenges lie
behind and before us. But today, more than any other time in Hyundai's
history, the way ahead is looking bright.
The year leading up to time of print has proved to be a remarkable
period. In the US, Hyundai's brand value rose to unprecedented levels.
In the April 2004 J.D. Power and Associates Initial Quality Study (IQS)
Hyundai Motor America moved up 8 rankings from 2003 finishing in a
tie for second place. Hyundai Motor America was also the most
improved in the 2004 IQS Corporate Ranking. In the IQS Nameplate
ranking, Hyundai is also the most improved nameplate with again of 29
percent, moving from 23rd position in 2003 up to seventh position in
2004. The company closed the year with record breaking sales,
achieving a year-over-year growth rate of 5.3 percent.
In 2004, Hyundai is aiming to break more sales records, boost profits
further and increase research spending. Sales are expected to pass the
2 million mark for the first time ever. The marketing of high value
added, high margin vehicles such as the Santa Fe, Sonata and XG will
be stepped up. Two new models will also be introduced: the Tucson
SUV and NF, the successor to the Sonata.
A foundation has been laid for the future. Global growth through
investments in manufacturing operations and world-class R&D facilities
in overseas areas is expected to build on that foundation even further.
Within reach now, not too far along the road to the future, lies
Hyundai’s ultimate goal: entry into the ranks of the top 5 global
automakers of the world.
Looking up