Duke Energy 2010 Annual Report Download - page 8

DUKE ENERGY SUSTAINABILITY PLAN AT A GLANCE
FOCUS AREA WHY IT MATTERS GOALS
INNOVATIVE PRODUCTS
AND SERVICES
Provide innovative products
and services in a carbon-
constrained, competitive world
Our customers want products
and services that are
affordable yet responsive
to environmental concerns
■ENERGY EFFICIENCY: Reduce customer energy consumption
by 2,500 gigawatt-hours (GWh) and peak demand by
2,100 MW by 2013
■RENEWABLES: Scale up to 3,000 MW of wind, solar and
biomass by 2020
■AFFORDABLE AND RELIABLE ENERGY: Maintain rates lower
than the national average and the high reliability of our
generation and distribution systems
ENVIRONMENTAL
FOOTPRINT
Reduce our environmental
footprint
As an energy company, we
have a large impact on the
environment and depend on
natural resources for our fuel
■CARBON EMISSIONS: Reduce or offset the carbon dioxide
(CO2) emissions from our U.S. generation fleet 17 percent
from 2005 by 2020 (i.e., go from 105 million tons in
2005 to 87 million tons in 2020)
■CARBON INTENSITY: Reduce the carbon intensity of our total
generation fleet from 0.63 tons of CO2 per megawatt-hour
(MWh) in 2005 to 0.50 tons of CO2 per MWh by 2020
■WASTE: Increase the percentage of solid waste that is
recycled from 52 percent in 2008 to 62 percent by 2012
QUALITY
WORKFORCE
Attract, develop and retain
a diverse, high-quality
workforce
Energy companies will be
differentiated by the quality,
creativity and customer focus
of their employees
■SAFETY: Achieve zero work-related fatalities and top-decile
safety performance in employee total incident case rate
(TICR) by 2012
■EMPLOYEE ENGAGEMENT: Maintain management and
employee engagement at 75 percent and 64 percent,
respectively, or higher, as measured by favorable scores
on survey questions
STRONG
COMMUNITIES
Help build strong
communities
Our success is linked to
the health and prosperity of
the communities we serve
■PHILANTHROPY: Develop the baseline number of
individuals positively impacted by our support of
key community partners during 2010
GOVERNANCE AND
TRANSPARENCY
Be profitable and demonstrate
strong governance and
transparency
Creating shareholder value
and earning the trust and
confidence of our many
stakeholders keeps us
in business
■SHAREHOLDER RETURN: Outperform our peers in total
shareholder return, annually and over a three-year period,
as measured by the Philadelphia Utility Index
This sustainability plan reflects Duke Energy’s commitment to operate in a way that is good for people,
the planet and profits. It expands on the company’s business strategy and values.
To learn more, see our 2010|2011 Sustainability Report available on www.duke-energy.com.
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