Duke Energy 2010 Annual Report Download - page 3

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Dear fellow customers, investors, employees and all others who have
a vested interest in our success — including our partners, suppliers,
policymakers, regulators and communities:
In a changing world, our mission is constant: Produce and deliver
affordable, reliable and clean energy that benefits our customers,
investors, employees and communities. To succeed in this mission,
we relentlessly pursue productivity gains in all areas of our business —
especially in the production, delivery and use of electricity. We must
deliver results today, while investing for our future.
Duke Energy demonstrated this drive with our 2010 results. Just as
importantly, we are creating a future that strengthens our ability to be
more productive, more efficient and more opportunistic.
CHAIRMAN’S LETTER TO STAKEHOLDERS
James E. Rogers,
Chairman, President and Chief Executive Officer
DUKE ENERGY CORPORATION / 2010 ANNUAL REPORT
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