Dell 2001 Annual Report Download - page 6

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Table of Contents
Custom-Tailored Services and Support Programs
In the same way that the Company's computer products are built-to-order, services and support programs are designed to fit specific customer requirements.
The Company offers a broad range of services and support programs, including online support, onsite customer-dedicated systems engineers, and leasing and
asset management services.
Geographic Areas of Operations
The Company conducts operations worldwide and is managed generally on a geographic basis. The three geographic regions are the Americas, Europe and
Asia-Pacific and Japan regions. The Americas region is based in Round Rock, Texas, and covers the U.S., Canada, South America and Latin America. The
Americas region is further segmented into Business and U.S. Consumer. The Europe region, which is based in Bracknell, England, covers the European
countries and also some countries in the Middle East and Africa. The Asia-Pacific and Japan region covers the Pacific Rim, including Japan, India, China,
Australia and New Zealand, and is based in Singapore. See "Item 1 — Business — Factors Affecting the Company's Business and Prospects — International
Activities" for information about certain risks of international activities.
The Company's corporate headquarters are located in Austin, Texas. Its manufacturing facilities are located in or around Austin, Texas; Nashville, Tennessee;
Eldorado do Sul, Brazil; Limerick, Ireland; Penang, Malaysia; and Xiamen, China. See "Item 2 — Properties."
For financial information about the results of the Company's operating segments for each of the last three fiscal years, see Note 10 of Notes to Consolidated
Financial Statements included in "Item 8 — Financial Statements and Supplementary Data."
Products
The Company's primary product offerings include enterprise systems, notebook computers and desktop computer systems. Enterprise systems include
PowerEdge servers; PowerApp server appliances; PowerVault storage products; PowerConnect network switches; and Dell Precision desktop and mobile
workstations. The Company also markets and sells Dell/EMC storage products under a long-term strategic relationship with EMC Corporation. The Company
offers Latitude and Inspiron notebook computers and Dimension, OptiPlex and SmartStep desktop computer systems.
Enterprise Systems
Servers — The Company offers two lines of server products. The PowerEdge line of servers consists of systems that can operate as file servers, database
servers, applications servers and communications/groupware servers in a networked computing environment. The PowerEdge SC family of servers is
designed for high-growth small business and small corporate local area network and branch office environments. The PowerApp line of appliance servers are
specialized servers that target customers with network traffic management needs and other companies that are developing or enhancing their Internet
infrastructures. According to International Data Corporation ("IDC"), during calendar year 2001, the Company ranked number one in the United States and
number two worldwide for server shipments.
Storage — The Company's PowerVault storage offerings are designed to standardize and simplify storage solutions for customers who need complete,
affordable storage systems without sacrificing enterprise capabilities. The Company offers a comprehensive portfolio of hardware, software and services for
server-attached storage, storage area networks (SAN), and network-attached storage (NAS), targeted at small businesses, as well as workgroups and data
centers within enterprises. The Company's products include SCSI and fibre-channel based storage systems, tape backup systems, SAN and NAS appliances,
as well as complimentary storage management software to simplify administration and minimize related costs.
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