DHL 2012 Annual Report Download - page 9
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MESSAGE
IN A BOTTLE
The Chinese are discovering wine. Accord-
ing to experts, the market grew by per
cent between and . Today, China
is the fifth largest wine market in the world.
And the more exclusive and expensive the
vintage, the better – because here, wine is
not only a drink, it is also a status symbol.
The most important trans-shipment point
is Hong Kong. In a former warehouse right
on the harbour, Global Forwarding has
invested more than one million euros in its
Wine Hub.
Wine consumption in China
1
2006 2010 +140%
1 Source: Vinexpo.
Developing Market Segments