DHL 2012 Annual Report Download - page 101
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STRATEGY AND GOALS OF THE DIVISIONS
. Strategic priorities by division
,
Markets • Use online competitive
advantage.
• -Postbrief.
• Online advertising.
• Europe’s largest platform
for online targeting.
• Our own online shopping
portal, MeinPaket.de.
• Use strong position in growth
markets.
• Continuously expand global
ground and air network.
• Focus markets: + .
• Strengthen intra-regional
trade in the Americas region.
• Expand presence in the Asia
Pacific region.
• Improve network in sub-
Saharan Africa.
• Deepening expertise in
focus sectors and strategic
products.
• Ensuring knowledge exchange
on best practices across
regions and business units.
Customers • Best service and highest
quality at fair prices.
• State-of-the-art sorting
technology and in the mail
network.
• Adapt parcel network to
increasing volumes.
• Largest network of fixed-
location retail outlets
in Germany.
• Continuous customer dia-
logue along all interaction
points.
• Quality control centres guar-
antee reliability and speed.
• New products and services:
e. g., -- and
Cool .
• Expand expertise in specific
sectors.
• Continuously expand and
refine network and processes.
• New lanes between China,
South Korea and the .
• Continuously increasing our
own performance, eciency
and competency.
• Globally focused teams offer
comprehensive solutions
along the supply chain aimed
at simplifying customers’
business processes.
Employees • Innovative Generations Pact.
• State-of-the-art tools.
• Occupational health and
safety.
• Childcare.
• “Certified International
Specialist” training pro-
gramme for all employees.
• New function-specific training
modules such as “security”
and “customer service”.
• Strategic project.
• Forward-looking operating
model with ecient processes
and modern .
• Globally harmonised and
integrated organisation.
• Enhancing leadership
qualities and employee
commitment.
• Attracting new talent and
retaining and developing
existing talent.
Profitability • Make network costs more
flexible.
• Greater eciency and lower
costs through a new parcel
production system.
• Continuously monitoring
costs.
• Structuring prices as required
by economic factors.
• Continuously grow above
the market average.
• Improve profitability in
sub-Saharan Africa.
• Improving existing and new
business on an ongoing basis.
• Managing and significantly
lowering costs.
• Profitable growth in key
sectors and countries.
Deutsche Post DHL Annual Report
Group Management Report
Outlook
Strategic focus
97