DHL 2012 Annual Report Download - page 100

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Strategic focus
CORPORATE STRATEGY
Strategy  reaches half time
In  we presented our Strategy , which pursues three key objectives: we
want to become the provider of choice for customers, an attractive investment for share-
holders and the employer of choice for our sta.
In the reporting year, signicant progress was achieved in all three objectives, which
is reected, for example, in customer satisfaction rates, the development of our share price
and our nancial gures as well as the encouraging results of our annual employee survey.
Our successes in these areas result from a combination of the operational strength
of our divisions, market developments and global trends, all of which had a positive
impact on our business. With an eye towards the goals we have set for , we see three
key strategic approaches: a strong divisional focus, Group-wide initiatives that leverage
our operating business and a unied corporate culture and value set.
. Strategic approaches
Innovations Infrastructure Go to market


 , 
 
Group-wide initiatives
Divisional focus
Unified corporate culture
Customers and quality, page ff.
Shares, page 
Employees, page 
Deutsche Post DHL Annual Report 
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