DHL 2002 Annual Report Download - page 58

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57
Corporate Divisions
MAIL
PrintCom made a particularly positive contribution to the Mail Communication
Business Division, generating significantly higher revenue with hybrid mail as a result
of increased customer acquisitions. For example, we produced and distributed voter
notification cards for around 100 municipal and local authorities in the run-up to the
German federal elections.
We tapped new revenue potential with mail-related service and supplementary
products for our business customers. With our product Mailoptimizer, for example,
we simplified postage franking for our major customers and introduced a cashless
payment alternative via a customer card.
In contrast to these positive results, we recorded a decline in private customer
business. Our customers initially used the period up to June 30, 2002 to use up their
supplies of stamps denominated in DM, but did not build up new reserves to a
corresponding extent because of the price cuts announced for January 1, 2003.
In the Direct Marketing Business Division, we generated revenue of €2,066
million and were thus able to maintain the prior-year level (€2,072 million). We con-
sider this a major success in light of the difficult situation on the advertising market.
Sales volumes declined by 1.0 billion to 9.0 billion advertising mailings. Although
sales in the higher-priced area of addressed mailings (Infopost/Infobrief) were stable,
Revenue: Mail Communication Business Division (Deutsche Post AG share)
9.7% Service and supplementary products
8.0% Hybrid mail service
66.5% Business communication
15.8% Private communication
Revenue by Business Division
in €m 2001 2002 Change
in %
Mail Communication 7,367 7,280 -1.2
Direct Marketing 2,072 2,066 -0.3
Press Distribution 841 823 -2.1
Internal revenue 1,427 1,497 4.9
Total 11,707 11,666 -0.4
Mail Communication (Deutsche Post AG share)
millions of letters 2001 2002 Change
in %
Business customer letters 7,725 7,785 0.8
Private customer letters 1,568 1,472 -6.1
Total 9,293 9,257 -0.4