DHL 2002 Annual Report Download - page 52

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In the spring of 2003, we will bundle all of our express and logistics activities
and market them internationally under the DHL brand name. Again in 2003, we will
also start to merge the administrative centers of Deutsche Post Euro Express (Bonn),
Danzas (Basel) and DHL at DHL’s existing Brussels location. In order to make our
service offering more transparent to our customers, we will successively reduce
and harmonize our product portfolio under the DHL brand. This will also allow us
to optimize our processes, thereby making substantial cost savings. In addition,
we are planning to put in place a joint sales structure for our customers worldwide.
Reporting within the Group will be unaffected by these organizational changes. In
2003, there will be only one change in the reporting structure: the Eurocargo Business
Unit will be transferred from the LOGISTICS Corporate Division to the EXPRESS
Corporate Division.
With STAR, we have given our shareholders and the capital markets a clear
indication of our commitment to value creation at Deutsche Post World Net. As part
of these activities, we have set ourselves the goal of increasing profit from operating
activities (EBITA) to €3.1 billion by the end of 2005.
First positive effects from STAR
Fiscal year 2003 is the first full year of work on the implementation of the STAR
program. We plan to energetically pursue the ambitious goals we have set ourselves
within the framework of this program.
In 2003, our goal is to start offsetting the decline in earnings in the MAIL
Corporate Division resulting from the ruling by the regulatory authority. We
aim to have achieved this by the end of 2005. In the EXPRESS Corporate Division,
we intend to press ahead with the restructuring of DHL USA in fiscal year 2003.
On the German and European CEP markets, we are aiming to further increase our
volume and to tackle the ambitious goals that we have set ourselves as part of STAR.
We will follow the same strategy in the LOGISTICS Corporate Division.
In the FINANCIAL SERVICES Corporate Division, we are focusing on solutions
which are tailored to individual target groups. We will expand our business with
corporate customers. Logistics finance will become extremely important within the
context of our logistics activities under the high-performance DHL brand. In
addition, we will further strengthen our core business area of retail banking and realize
additional cost reductions by implementing innovative information technologies.
51
Management Report
Outlook