DHL 2002 Annual Report Download - page 4

Download and view the complete annual report

Please find page 4 of the 2002 DHL annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 161

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161

3
Here in “Bella Italia”, we create fashion for young women around the world. Our designers‘ skirts,
pants and accessories are sold in over 1,000 boutiques throughout Europe, America and Asia. We
work only with high-quality materials, and we use only those colors and styles that we ourselves
enjoy wearing. Anything less is simply not good enough.
The second key to success is personal contact
with our customers. Twice a year, we send our new
catalogues to their homes; we also send out written
customer invitations – to our famous in-house
exhibition, fashion shows and spa weekends. This
direct marketing enables us to stay in constant
touch with the women who love our fashion.
It’s really quite an innovative service – just
like our fashion. And most importantly:
we hardly need to worry about anything else
when it comes to logistics, since Deutsche Post
also delivers our fashions to our boutiques.
Which means we can concentrate on what
we do best here in Italy: creating fashion to
fall in love with.
This wouldn’t be possible without the
mailing concept that Deutsche Post
designed just for us. Customer addresses
are permanently updated using a
relocation database and responses are
processed promptly, ensuring that we
are always in close contact with our
customers.
Our fashion arrives.
Our customer mailings, too.