Cincinnati Bell 2001 Annual Report Download - page 9

KEY MEASURE 3: Getting done what we set out to do
BY OUR ACCOMPLISHMENTS.
7
ACTIONS SPEAK LOUDER THAN WORDS
At Broadwing, we continue to accomplish ambitious objectives – whatever the
challenges or climate. In spite of an increasingly harsh environment, in 2001
Broadwing grew revenue 15 percent, improved EBITDA 26 percent, and
decreased capital spending 23 percent. Other accomplishments included
the following:
NETWORKS COMP L ETE We completed the build-out of our 18,500 mile all-
optical switched network – providing us with a remarkable engine to drive competitive
advantage. Our nationwide network is lit and our capacity is available now, delivering
on the promise today. We have productized the network with breakthrough offerings,
and our national sales force is focused on penetrating up-market with Broadwing’s
suite of enterprise solutions. Our wireless footprint in and around Cincinnati is also
complete and our ADSL service is available to 85 percent of households.
F LE X I B LE CAPACITY, FAST ACTION, QUICK DELIVERY We offer unique
options – such as bandwidth when, where and in the amounts our customers
need – while beating all industry precedents in provisioning. For example, a large
carrier recently needed a new OC3 installed as soon as possible. We did it in just
three days, in an industry where the average is 75 days. That kind of light speed
response can happen only with an optically switched network, where provisioning
happens by keystrokes rather than truck rolls.
NATIONAL SALES FORCE From coast to coast, we have deployed a national
sales force comprising the talent and expertise to leverage our network – and have
positioned them to attack the opportunity in the enterprise segment. With sales
offices in 30 of the top markets, we have more than 400 quota-bearing sales reps,
with over 100 dedicated to our National Account program.
CONVERGING AROUND THE CUSTOME R A new customer-centric structure
has created a single Cincinnati Bell market presence. It coordinates the activities
of several separate business units, including local wireline, wireless and long
distance, to serve customers better while positioning the company for continued
growth. With the mission to provide the best means for people and businesses to
connect, Cincinnati Bell listened carefully to the expectations and opinions of
customers and employees.
CINCINNATI BE LL OFF E R S CUSTOME R S COMP L ETE PROTECTION Cincinnati
Bell launched Complete Protection, a security monitoring service, in April of 2001.
Complete Protection is our first step in becoming a “smart home/business” provider;
the service includes basic security, fire, carbon monoxide and water leakage
monitoring for residences and small businesses. Operators staffing a dedicated station
provide 24-hour monitoring and connection to local authorities. Helping customers
protect the things they value most, Complete Protection is another innovative
solution that shows why Cincinnati Bell is not just another local phone company.
†GROWTH
Revenue up 15 percent,
EBITDA up 26 percent
†BU I LD - OUT
Completed all-optical
switched network +
wireless footprint
†DIVER S I F I E D REVEN U E
Decreased reliance on
any one business, market
or product
†WI R E LE S S
#1 market share
†CINCINNATI BE LL
ANY DISTANCE
Approached 70 percent
residential market share
†UP-MARKET STRATEGY
Gained traction +
increased sales force
†CUSTOMER SATIS FACTION
Won two J.D. Power and
Associates awards
†TECHNOLO GY
Earned Interop’s
“Infrastructure
of the Year” award
†STATUR E
Named to Business
Week’s InfoTech 100 list